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Carlos Sorin

Director

 

Biography

In 1995 Carlos Sorín was making a commercial for a telephone company in Patagonia, a huge region of southern Argentina. The purpose of the ad was to celebrate the arrival (finally) of phone service in this largely desolate, windswept area. Sorín went through his usual casting procedures and secured the services of professional actors proficient in making commercials. On arriving in the small town which would serve as the setting for the commercial, the cast and crew discovered the townspeople were just as amazed by the telephone system as they were by a film company. Realizing he might channel that excitement, Sorín decided to make the commercial with real people from the area rather than imported actors from Buenos Aires. That naturalistic commercial made history in Argentina. The protagonist was in reality the policeman of that small community. Having realized he could continue with this style, the commercial director began making commercials with other non-actors. In humility he… read more

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