The music video for “1979” was directed by the team of Jonathan Dayton and Valerie Faris, who had previously directed the music video for “Rocket”. Originally, the band approached another director (possibly Spike Jonze) to film the video for “1979”. His idea was that all the band members were residents in an alien hotel and they were all going to have specially made alien-elephant masks. This video would have cost over a million dollars.
The video follows a day in the life of disaffected suburban teenagers driving around in a Dodge Charger. It is based on a concept Corgan created, featuring an idealized version of teenage life, while also trying to capture the feeling of being bored as a teenager. Originally, Corgan wanted a scene of violence, in which the convenience store was trashed by the teens at the end of the video, but Dayton and Faris convinced him to go for something more tame. Aside from Corgan appearing throughout the video in the backseat of a car, the other band members had small parts in the video; James Iha appears as a convenience store clerk, D’arcy Wretzky as an irate neighbor, Jimmy Chamberlin as a policeman, and all three of them appear together as the band in the party scene. Band manager “Gooch” plays Jimmy’s partner.
Upon finishing the video shoot, the band flew to New York to perform. However, all tapes of the footage were accidentally left sitting on top of a car, and were lost as the driver departed. The group later flew back to reshoot the entire video again… —Wikipedia