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1984

United States

1983

1 Min
Color
1.33:1
English
No Subtitles
Audio in English
  • Currently 3.4/5 Stars.
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45,645 Views

DIR Ridley Scott

SCR Steve Hayden, Lee Clow, Brent Thomas

DP Adrian Biddle

CAST Anya Major, David Graham

ED Pamela Power

Synopsis

In the third quarter of the 1984 Super Bowl, a strange and disorienting advertisement appeared on the TV screens of the millions of viewers tuned in to the yearly ritual. The ad opens on a gray network of futuristic tubes connecting blank, ominous buildings. Inside the tubes, we see cowed subjects marching towards a cavernous auditorium, where they bow before a Big Brother figure pontificating from a giant TV screen. But one lone woman remains unbroken. Chased by storm troopers, she runs up to the screen, hurls a hammer with a heroic grunt, and shatters the TV image. As the screen explodes, bathing the stunned audience in the light of freedom, a voice-over announces, “On January 24th, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like 1984.”

This commercial, designed by the advertising agency Chiat/Day to introduce Apple’s Macintosh computer and directed by Ridley Scott fresh off his science fiction classic Blade Runner, has never run again since that Super Bowl spot. But few commercials have ever been more influential. Advertising Age named it the 1980s’ Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel. —Ted Friedman

Director

Original

Ridley Scott

One of the most promising directors of the late ‘70s, Ridley Scott displayed stylistic flair and remarkable storytelling abilities in such films as The Duellists (1977) and his landmark Alien (1979). Born in 1937, in Northumberland, England, Scott was educated at the West Hartlepool College of Art and London’s Royal College of Art. After completing his education, he became a set designer for the British Broadcasting Company in the early ’60s, eventually getting promoted to director of such popular BBC series as the long-running police adventure Z Cars. With the establishment of his own firm, Ridley Scott Associates, Scott was in on the ground floor of some of the most inventive European TV commercials of the 1970s.

The director’s transition to the big screen came with his direction of 1977’s The Duellists, a visually striking Napoleonic war film that won the Jury Prize for Best First Feature at the Cannes Film Festival. Further success followed with 1979’s Alien, which established… read more

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remote-viewer

15May12

Also referenced by Valve when Half-Life 2 became available for Macs: http://www.youtube.com/watch?v=VN6eFGGHrXs

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Robert Hunter

1May12

Oh...but wait. Fast forward a couple of decades...and will Apple control the entire mobile phone industry? The answer is 'yes'. App development is under the chokehold of the iOS platform, controlled strictly by domineering rules and regulations in the App Store. iTunes is the most popular digital distribution music platform in the world, with artists and labels signing over content to be sold by one company: Apple Computer. HinataChan30 2 weeks ago

Brentofilm

24Apr12

I'm one of them guys who LIKE Ridley Scott. It seems to be hip NOT liking him but, you know, I 'm too old to be hip, I am post hip, actually never was very hiip to begin with.

diesonnebellt likes this

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Arcanus

14Apr12

Calling this utter tripe is generous praise indeed. One of Scott's worst films (and the comptetition is intense).

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