The purpose of a music video, besides selling massive product, is to add imagery to a song. Some videos are mere abstractions inspired by the song, others contain enough plots and subplots to fill a motion picture.
For “Around the World,” the second single from Daft Punk’s debut album Homework, Michel gave the song lifeblood. Literally each part of the song is represented by a dancing quartet: the bass by super-tall humans, the spry glissandos by synchronized swimmers, the vocoderized “around the world” by robots, etc. As the melodies progress, each group’s performance evolves.
The setting is a black studio with a colorful backdrop that ascribes to the scene the look of a living jukebox, with dancers forming a universal groove. At the climax of the song, the camera views the scene from above, revealing that the dance is being performed on a record. The song fades out, and so do the lights as the “jukebox” turns off.
“This was my first try to do choreography and I was sick to see choreography being mistreated in videos like filler with fast cutting and fast editing, really shallow,” Michel told RES. “I don’t think choreography should be shot in close-ups.” –DIrector-file.com
Pioneering director Michel Gondry’s remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the medium, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become so popular that it has since gone on to achieve timeless notoriety in such films as the The Matrix. With a family background that consists of a number of inventors and technological innovators, Gondry, not surprisingly, is seen as a bottomless wealth of imaginative innovation.
Michel Gondry is a native of Versailles who was raised in a freethinking family that encouraged and supported his creative endeavors; his parents harbored a deep love of pop music and the works of Duke Ellington, in particular. Gondry’s grandfather Constant… read more