The surreal music video was directed by longtime Björk video collaborator Michel Gondry, and is an exploration of self-reference. It features Björk as “Bachelorette”, a woman who finds a book buried in her garden that begins to write itself, describing what Bachelorette does as she describes it; the book is entitled “My Story”. She takes the book to a publishing house, “Clark Publishing”, in an unspecified large city that may be Chicago, and she and the publisher fall in love. (It becomes obvious, seeing and hearing excerpts from the book, that the book tells the story of how Bachelorette found the book, travelled to meet the publisher, and fell in love with him.) The book becomes incredibly popular (at one point, all of Bachelorette’s fellow passengers on a subway are seen reading it), and is turned into a musical, featuring Bachelorette as herself. The musical version includes the story of the musical itself, so at some point a mini-theater is shown on the stage, featuring actors dressed as a small audience. At some point later in the musical this mini-musical features an even smaller version of itself, with an even smaller stage audience. The publisher, who is in the actual audience, becomes disgusted with seeing so many versions of himself, and breaks off the relationship; later, his character in the original musical does as well. The book becomes unpopular, and the original copy begins unwriting itself. Because of this turn of events, a chain reaction occurs in the nested theatres, causing each to be nullified and revert back to nature. Ultimately, the entire city de-evolves into the garden that appeared at the outset. The unwritten book finds its resting place buried in the ground once more, and Bachelorette ends up dancing and surrounded by wildlife.
The video was based on an original idea by Björk, who saw “Bachelorette” as a continuation of the character portrayed in “Isobel” and “Human Behaviour”. As Gondry describes it, “this character is leaving the forest and she decides to go to the city to have a normal life. She tries her best and it doesn’t work out and she comes back to the forest and she is happier there.”
“Bachelorette” is the third part of a song cycle that includes “Human Behaviour” and “Isobel”. And as with the latter two its lyrics were written by Björk’s longstanding co-writer Sjón. The song has been covered by Turkish singer Müslüm Gürses and artist Voltaire. Tori Amos has also covered the song in concert, though not to be confused with another song written and performed by herself which shares the title. The art direction of the video was heavily praised. The video won the MTV Video Music Award for Best Art Direction. –Wikipedia
Pioneering director Michel Gondry’s remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the medium, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become so popular that it has since gone on to achieve timeless notoriety in such films as the The Matrix. With a family background that consists of a number of inventors and technological innovators, Gondry, not surprisingly, is seen as a bottomless wealth of imaginative innovation.
Michel Gondry is a native of Versailles who was raised in a freethinking family that encouraged and supported his creative endeavors; his parents harbored a deep love of pop music and the works of Duke Ellington, in particular. Gondry’s grandfather Constant… read more