Directed by acclaimed director Mark Romanek (who also directed the video for “Rain” and would later direct the infamous “Scream” music video for Michael Jackson & Janet Jackson), the video was considered to be one of Madonna’s most artistic videos. It was shot at Universal Studios in Universal City, California from December 5–10, 1994.
Madonna said in an 1999 interview with Aperture magazine interesting insight into the video: “My ‘Bedtime Story’ video was completely inspired by all the female surrealist painters like Leonora Carrington and Remedios Varo. There’s that one shot where my hands are up in the air and stars are spinning around me. And me flying through the hallway with my hair trailing behind me, the birds flying out of my open robe – all of those images are an homage to female surrealist painters; there’s a little bit of Frida Kahlo in there, too.”
The video premiered as an MTV special entitled “Madonna’s Bedtime Story Pajama Party”, in which Madonna read a bedtime story, the David Kirk children’s book Miss Spider’s Tea Party, inside NYC’s Webster Hall to a select audience of invitees (all dressed in bedtime and clubkid wares). The video was, at the time, the most expensive video ever made, costing $5 million. As recently as 2005, the video has been screened in contemporary art galleries (including the Museum of Modern Art, where it is stored in the permanent collection along with another video directed by Romanek for the Nine Inch Nails song “Closer”).
The video was later acquired for the New York Museum of Modern Art’s film and video collection. –Wikipedia
One of the most prolific and visionary music video directors of the 1990s and early 21st century, Mark Romanek was a writer and filmmaker whose unique and often disturbing visual style helped to pave the way for his subsequent work in feature films. After serving briefly under Brian De Palma, he broke into the burgeoning music video field in the late 1980s, quickly establishing himself through videos for artists ranging from Beck and Fiona Apple to Johnny Cash and Michael Jackson. Romanek’s videos were lushly filmed, filled with intimate and often provocative images, and on occasion, controversial, as the perverse visions in his clip for Nine Inch Nails’ “Closer” proved. The acclaim over his video work led to numerous commercial spots as well as one feature-length film, the chilly psycho-thriller One Hour Photo (2002). The film’s moderate success lent to many other announced projects, none of which came to fruition; however, his status as one of the most talented filmmakers… read more