In 2005 a number of provocative, award-winning ads appeared that touted the Helvetica font; Gary Hustwit explores the subject protractedly with his feature-length essay film Helvetica. The documentary, produced in 2007 (and thus commemorating the typeface’s 50th anniversary) uses the omnipresent font as a lens, through which it examines contemporary visual culture and how typeface per se is used, aesthetically, spatially, and culturally, to impart shape and character to urban environments. Hustwit then segues into a discussion with a number of acclaimed designers about their work, their creative visions and processes and the aesthetic reasoning behind various decisions regarding font. Hustwit interviews over 20 design experts in the film, including Michael C. Place, Paula Scher, Matthew Carter and David Carson.
Gary Hustwit is an independent filmmaker based in New York and London. He has produced and directed a number of documentaries including the 2007 film Helvetica.
A former independent publisher and Vice President of Salon.com, he is the founder, along with Sean Anderson, of Plexifilm, an independent DVD label and film production company. Hustwit is best known for his Design Trilogy which is composed of the documentaries Helvetica, Objectified and Urbanized. The trilogy deals with aspects of graphic design, typography, industrial design, architecture and urban planning. He said in an interview in Dwell magazine: “I like the idea of taking a closer look at the things we take for granted and changing the way people think about them, whether it’s type or objects or whatever”.
He was nominated for the 2008 Independent Spirit “Truer Than Fiction” Award for Helvetica. —Wikipedia
This whole movie should have been 30 minutes long, not 80. We get it, Helvetica is fucking everywhere. I looooved everything Paula Scher, Stefan Sagmeister, and David Carson said...those three interviews were the best part of the film, hands down. They said exactly what I think about Helvetica.