“Imagine what my body would sound like / Slamming against those rocks / And when it lands / will my eyes / be closed or open?”
In trying to write a synopsis for “Hyperballad,” I found it almost impossible to interpret. Is this Björk’s dead body on the ground beneath the cliffs, with her soul singing above it? Is she a part of the landscape; her nose a part of the mountains? How were these images transferred through the camera lens? Is the person really Björk or mere sculpture? What the heck is the scale on this puppy?
Back to my senses for a bit, I see some sense. The bluish, floaty imagery was projected onto glass set above the model. Right? The LED set was just combined with the model set in post. Right? Well, whatever, nevermind.
Due partially to my personal puzzlement in understanding this video and the construction of its imagery, I’ve concluded that “Hyperballad” is, if nothing else, one of the most avant-garde pieces of music video in the late 20th century. At one glance, the composites completely coalesce with the elements of the song. Yet the imagery is so transcendent of any other pop promo. Upside, inside out. –Director-file.com
Pioneering director Michel Gondry’s remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the medium, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become so popular that it has since gone on to achieve timeless notoriety in such films as the The Matrix. With a family background that consists of a number of inventors and technological innovators, Gondry, not surprisingly, is seen as a bottomless wealth of imaginative innovation.
Michel Gondry is a native of Versailles who was raised in a freethinking family that encouraged and supported his creative endeavors; his parents harbored a deep love of pop music and the works of Duke Ellington, in particular. Gondry’s grandfather Constant… read more