The music video, directed by Spike Jonze, which was shot in New York City, features everything in slow motion as Björk sings the verses; during the riotous chorus, everything returns to regular speed and everyone near her dances along. Normal life resumes during the next verse with the return of slow motion. This thematic choice continues throughout the video.
The video begins as Björk emerges from an extremely dirty washroom in an auto shop. She dances along with the auto workers for the first chorus, then emerges from the shop. During the second chorus, she dances tap with a few people outside of the auto shop. Björk continues to walk along the street, dancing with an elderly woman and her umbrella before settling to rest on top of a mailbox for the final verse. The mailbox comes alive and dances along with Björk during this chorus. Björk then runs down the street and into the road, where the rest of the town has decided to join her for one large dance number. The video ends with Björk floating up above the townsfolk and hushing the viewer.
In October 2007, MuchMoreMusic placed “It’s Oh So Quiet” as number 8 of the Top 40 Most Memorable Music Videos on Listed.
The music video has been featured lots of times on several VH1’s top 20 music video countdowns in Latin America. –Wikipedia
Spike Jonze is regarded as one of the most famous directors of commercials and music videos. He was nominated for the Academy Award in the category of producer and director in television and film. Jonze is well known for his contribution in the movies entitled “Adaptation” released in 2002 and “Being John Malkovich” a 1999 release. Jonze is also the co-producer of the popular program “Jackass” aired through the MTV television network.
Spike Jonze was born Adam Spiegel in Rockville, Maryland on the 22nd October 1969 and brought up in Bethesda, Maryland. Jonze was the eldest son of Arthur Spiegel III and Sandy Granzow. Spike Jonze has a brother named Sam. Arthur Spiegel III was a respected Management Consultant with a decent client list including many big and small corporations; Spike Jonze’s mother was a famous writer, artist and communications consultant. His brother Sam currently is a DJ and producer. Jonze started his education at the Walt Whitman School.
In the late… read more