A promotional video directed by Michel Gondry. It features Thom Yorke in a hospital by the bedside of a woman, played by Emma de Caunes, who appears to be his partner in the video. The whole video was shot in one take, quite remarkable considering the scene changes required. Attempts to interpret the surreal imagery and fit it with the song lyrics were dashed when Gondry eventually revealed that the video was autobiographical. Some may find thematic parallels with Gondry’s later film Eternal Sunshine of the Spotless Mind. —Wikipedia
Pioneering director Michel Gondry’s remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the medium, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become so popular that it has since gone on to achieve timeless notoriety in such films as the The Matrix. With a family background that consists of a number of inventors and technological innovators, Gondry, not surprisingly, is seen as a bottomless wealth of imaginative innovation.
Michel Gondry is a native of Versailles who was raised in a freethinking family that encouraged and supported his creative endeavors; his parents harbored a deep love of pop music and the works of Duke Ellington, in particular. Gondry’s grandfather Constant… read more