When young entrepreneur Tripp (Thomas Ian Nicholas) gets help from his womanizing cousin Rowan (Adam Rodriguez) to bring in clients, the two assume the alternate egos Max and Ricky, respectively, as they apply the art of seducing women to the blueprint of the business. Soon, Tripp’s company flourishes as he also masters the fine art of closing the deal. But waiting at home is his gold-digging wife, Eva (Lisa Ray), who has a game plan of her own.