The action takes place in L.A. California, early one morning. Several characters, isolated from one another, start their day. A delivery man does his rounds, a waitress takes a cigarette break in front of a fast food restaurant, two cops hideout, a school group goes out on a field trip. Through a series of events, these seemingly unconnected characters will find themselves playing a part in the same tragedy: a hostage crisis. However, just as the human violence is about to be unleashed, nature takes over as a huge earthquake hits: the “Big One”. Everything starts to unravel: the story, the characters, the city itself. Those who can, try to run away, the others are inevitably condemned to disappear with a part of California, engulfed by the waters of the Pacific Ocean.
Pretty funny at times and impressive to look at, but, compared to other short films, it's not one of the best. It definitely didn't deserve the Oscar, but I still appreciate it as a visual achievement.
The creators said: "Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters. Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph."
The crumbs of the West are dropping like tears from decayed, blind eyes. Few are those who realized that the war was not won, namely, people like William S. Burroughs or John Fante, whose words are… read review