Motion Picture Soundtrack

No conventional music videos were initially released from Kid A, but 30-seconds-long short films called “blips” were set to its music. The blips were shown between segments on MTV, occasionally as TV commercials for the album, and were distributed free from Radiohead’s website. Each blip was made by one of two collectives: The Vapour Brothers or Shynola. Most blips were animated, often inspired by Stanley Donwood’s album artwork, and have been seen as stories of nature reclaiming civilisation from uncontrollable biotechnology and consumerism. Characters in the blips included “sperm monsters” and blinking, genetically modified killer teddy bears, the latter of which became a self-conscious logo for the album’s advertising campaign. Several months later a video was released for Motion Picture Soundtrack, which entirely consisted of material from the blips. Yorke described it as “the most beautiful piece of film that was ever made for our music”. —Wikipedia