Interesting but not particularly engaging. The conceit of replicating the look of video technology at the time makes sense as a choice, but doesn't really pan out in execution. It had a distancing effect rather than drawing me into the time. The performances didn't do anything to draw me in either, being often rather flat. The campaign ads were interesting, though. And often the discussion surrounding them.
Recalls the political thrillers of Costa-Gravas in many ways, but is more hopeful and uplifting. I love Larrain's decision to shoot this like a 1980s news report replete with with the box television aspect ratio and washed-out blurring colors. Gael Garcia Bernal gives a knockout performance, too, like he always does. However, I found it to be lacking in tension. It seemed like Larrain was trying to make a few different movies here and never fully succeeded in blending it all together. Good movie, entertaining, and fun, but not a masterpiece by any means.
Larrain casts his eye on the 1988 ousting of Pinochet in Chile revealing the campaign that brought his dictatorship down. Smartly shot in a 4:3 ratio in analog the film looks like a news story from the time period it is set in. The beauty of the campaign was its architects realization that the positive message would have more resonance than the negative that the populance was experiencing first hand. Great script.
"No" to the dictatorship in army uniform, "Sí" to the dictatorship of advertisement with its artificial smiles. The strength of this film lies in its capacity to distinct one dictatorship from another, depicting a so called "victory of the people" with its due bittersweet taste. Now the agression is not openly directed to the bodies but to the idiotized minds.
the low quality filming was excellent and i think it gave so much more to the film than if it was filmed with high quality cameras and such. this was on a subject i knew nothing about but that didn't matter, i felt like i knew enough and the film explained everything happening just as if i were experiencing the '80s in chile.
Una excelentemente dirigida narración de la tensión y el miedo chileno de los últimos dias de Pinochet en el poder, visto a través de la publicidad de finales de los 80 en un U-Matic 4:3. Larraín aprovecha magistralmente el documental y el archivo cultural, con pocos y contundentes elementos de ficción.
less painful than tony manero and post mortem, no is however a strong POV take on Chile's past and social psychology, only this time directed with a slightly lighter tone. alfredo castro's one (just take the scene of the phone call to the minister after the end of the campaign), as usual, surpasses every other perfomance.
Eis um filme "feio" para uma época feia, mas sobretudo um objeto cinematográfico poderoso e brutal que exprime em sua essência o estado de sitio que se vivia no Chile. Em bege e marrom, se pinta um filme vibrante, ao contrario da rigidez sufocante de POST MORTEM que sepultava o país em um tumulo frio. Aqui, o espírito é outro: Vivo, indignado, esperançoso: A negação em dialética, imagens, simbolismos. Em marketing!
Definitely Larrain's most commercial effort yet. The film blends perfectly existing archival footage of the actual NO campaign to get rid of Pinochet with a beautifully hazy Umatic video approach and costume design. Bernal even rides an old school 80's skateboard. It is however lacking and falls into the run of the mill 'campaign' or 'fight' film that we are VERY familiar with. 3.5 stars