As someone who knows very little about this topic, I was greatful the film existed and was telling this story--on another level, it's a fascinating narrative about politics, idealism, and advertising, anchored by cleverly naturalistic direction from Pablo Larrain and Gael Garcia Bernal keeping his cards close to his vest.
This film seems a reminder to its audience. of how, in politics, nobody should worry to come out very deep, clever or uncompromising. As long as you get the 'media' message right enough: i.e. however corny, you may still succeed in getting the population to trust your 'ad' show. Some may say the 'media' contribution is irrelevant; then, they may 'wake up' when the results are published. On 'NO' the movie, like someone writing before me, I didn't feel enough engaged. Sometimes I don't get why films about the 'past' have to be released at a certain 'now'
Bel film. Intanto per il soggetto. Stilisticamente poi la scelta di rendere d'epoca le immagini di fiction (attraverso l'imitazione dei colori delle pellicole degli '80) accresce la storicizzazione del racconto. Nonostante sia il più pop dei titoli di Larrain anche questo è molto duro perché contiene molto di più di quanto sembra: il messaggio non è più al centro della comunicazione, iniziava il dominio della forma
I am quite surprised that a movie about such a dramatic moment in the history of Chile could not convey the need for change, empathy and anxiety about what may happen to the ones involved or the actual link between the campaign and the result. And despite its high acclaim and the interesting subject, I was not impressed by the picture quality nor by the actors who seemed unconnected and unemotional.
Interesting but not particularly engaging. The conceit of replicating the look of video technology at the time makes sense as a choice, but doesn't really pan out in execution. It had a distancing effect rather than drawing me into the time. The performances didn't do anything to draw me in either, being often rather flat. The campaign ads were interesting, though. And often the discussion surrounding them.
Recalls the political thrillers of Costa-Gravas in many ways, but is more hopeful and uplifting. I love Larrain's decision to shoot this like a 1980s news report replete with with the box television aspect ratio and washed-out blurring colors. Gael Garcia Bernal gives a knockout performance, too, like he always does. However, I found it to be lacking in tension. It seemed like Larrain was trying to make a few different movies here and never fully succeeded in blending it all together. Good movie, entertaining, and fun, but not a masterpiece by any means.
Larrain casts his eye on the 1988 ousting of Pinochet in Chile revealing the campaign that brought his dictatorship down. Smartly shot in a 4:3 ratio in analog the film looks like a news story from the time period it is set in. The beauty of the campaign was its architects realization that the positive message would have more resonance than the negative that the populance was experiencing first hand. Great script.