Rejected is a collection of short, surreal vignettes. A frame story explains that these are advertisements which the animator was asked to create but, upon viewing, they were immediately rejected. Some example adverts include:
-A man with a giant spoon and a small bowl of cereal stating “my spoon is too big”, while a walking banana claims “I am a banana”, to advertise the Family Learning Channel.
-An alien in a flying saucer plucking the eyes out of a man, who then walks into a street sign, to advertise Johnson & Mills Fish Sticks (Now with more sodium. SWEET JESUS!).
-Three people with very odd hats are standing under a sign that reads “Silly Hats Only.” When a man wearing a normal hat walks in, he is severely beaten (after a momentary pause to advertise the Family Learning Channel).
-A parade of fluffy, happy characters dance and sing. Suddenly one of them begins to bleed profusely from its anus, eventually drowning him in his own blood after repeatedly screaming “My anus is bleeding!” as the other characters continue to dance and sing. It never shows what this commercial was supposed to be advertising.
After all these adverts are rejected, the (fictional) animator breaks down mentally, and the animated world he created for the adverts falls apart. —Wikipedia
Don Hertzfeldt (born August 1, 1976) is the creator of many short animated films, including the Academy-Award nominated Rejected and Everything Will Be OK. His animated films have received over one hundred and fifty awards and have been presented around the world. Before the age of thirty, his films were already the subject of several career retrospectives. He was the youngest director named in the “They Shoot Pictures, Don’t They” list of “The 100 Important Animation Directors” of all time, and in 2010 he received the San Francisco International Film Festival’s “Persistence of Vision” Lifetime Achievement Award at the age of 33.
The popularity of Hertzfeldt’s work is unprecedented in the history of independent animation and his films are frequently quoted and referenced in pop culture. In 2009, the Sundance Film Festival noted, “If cinephiles think shorts don’t generate the same sort of hype and fanbase as feature films, they obviously haven’t heard of Don Hertzfeldt.”
In… read more
Animator Don Hertzfeldt traces a line through a darkly comic valley of existential dread.