Adam Curtis’ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.
To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?
The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.
Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal. —BBC.co.uk
Adam Curtis (born 1955) is a British television documentary maker who has during the course of his television career worked as a writer, producer, director and narrator. He currently works for BBC Current Affairs. His programmes express a clear (and sometimes controversial) opinion about their subject, and he narrates the programmes himself.
After attending Sevenoaks School (a member of the ‘art room’ that produced musicians, Tom Greenhalgh, Kevin Lycett and Mark White of The Mekons along with Andy Gill and Jon King of the Gang of Four) Curtis studied for a BA in Human Sciences (which included introductory courses in genetics, psychology, politics, geography and elementary statistics) at the University of Oxford. Curtis taught politics there, but left for a career in television. He obtained a post on That’s Life!, where he learned to find humour in serious subjects.
Curtis makes extensive use of archive footage in his documentaries. An Observer profile said: Curtis has… read more