The Book Trailer
is an emerging genre, growing in popularity as a tool for publishers and authors to reach new audiences. Beginning in 2003 the book trailer broke into the mainstream and by 2005 the term was commonly associated with the marketing strategies of major publishing houses.
Circulated primarily via the Internet in digital format, the 'Book Trailer
' as a genre serves as the cross-over between literature and the visual arts by allowing a film maker to visually express the words they are reading on a page of a book directly -- not through an adapted screen play.
"A trailer is a fun and interesting way to grab someone's attention and create interest. It's quick and adds another dimension to hyping a book up that's not just blurbs from Jodi Picoult."
Says author Shane Jones.
, who reached out to director Ellen Frances
to create a short spot that would visually represent his novel, explains;
"I love all the videos [Ellen] has done. It didn't hurt that she liked my book. I think that was really important - [Ellen] having a connection to the book. If it was just some random (even if really talented) person doing it, but not "getting" the book, then, it wouldn't be the same. She was the first person that came to mind and I'm so glad she ended up doing it."
The novel Light Boxes, which came out this year, is of a highly visual nature. It has been described by Time Out New York as "eccentric" with a "cult buzz". One can imagine why novels such as this are a perfect fit for a trailer. "His book is often described as a sort of dark fairy tale and I think in many ways that is accurate. For me it was a stand out novel in that I felt as though I was reading a painting. I could see vividly these beautiful images so the video came easily to me. Very dark and curious," says Ellen. "I felt completely inspired by this novel as an artist. I had done some work for authors before but it was not based solely on their novels. After Shane sent Light Boxes to me, I opened it and knew within the first few pages I had received a very precious work of art. I wanted to reflect this sentiment in the trailer. It has been well received in various countries, I am happy with the outcome, Shane is happy with the outcome and so is Penguin -- so I feel I succeeded."