London, UK, 21 September 2011 – Today, PUMA.Peace announced a new annual film commission celebrating World Peace Day—an international UN day of ceasefire, and a day for individuals, organizations and countries to demonstrate acts of peace. PUMA.Peace, for 2011, has commissioned seven international artists and filmmakers to create original works focusing on the strength of personal acts of peace and how each of us can contribute to a better world. The films will be shown at peace events globally, as well as at peace games—a PUMA/adidas tradition—in cities from as far afield as Dubai, Herzogenaurach, Mexico City, San Diego, Subang, Tokyo and many more.
“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group and CSO of PPR. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”
Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art. Conceived as 30- to 90-second films to facilitate online as well as live screenings, the works are based on the idea that "peace starts with me". The filmmakers range from world-renowned award-winning artists, to recent graduates; all were selected for the quality and scope of their work and their sensitivity in interpreting this year’s theme.
As a contribution to society and to foster dialogue, PUMA.Peace commissioned these films under an agreement with the artists that they can be openly downloaded and shown, thus acting as ongoing tools for peace—for all.
These films previewed at the World Peace Festival in Berlin, the One Young World Summit in Zurich, and around the world at the PUMA/adidas 3rd Annual Peace Day Games. They are now gifted to the world, and can be downloaded here.
About the Artists
Magali Charrier (France) is an experimental filmmaker and animator. She juxtaposes live action and animation to investigate the moving body and its failings. She graduated from the Royal College of Art, in 2010. Her first solo exhibition is currently on show in Seoul at the Soomdo Gallery.
Tom Gran and Kayleigh Gibbons (both England) graduated from the University of the West of England in 2010. Their first film Scunner premiered at Encounters Film Festival and was screened throughout the world. This is their second project together.
Max Hattler (Germany) was educated at Goldsmiths and the Royal College of Art. Hattler has made over 20 moving image works and has shown at exhibitions and film festivals worldwide, winning many awards. He is also active in the field of audiovisual performance and has worked with music acts like Basement Jaxx.
Christine Molloy and Joe Lawlor (Ireland) studied theatre at Dartington College of Arts. Over the years their films have screened extensively around the world including screenings at Telluride, Rotterdam, London, Sydney, Thessaloniki, Edinburgh, Hong Kong, Singapore, Pusan, Durban and Morelia.
Noriko Okaku (Japan) studied at the Chelsea College of Art and Design, and the Royal College of Art. Her art ranges from audiovisual work, to performance and experimental animation. She has had solo exhibitions in galleries in Japan and Europe.
Jacco Olivier (Netherlands) lives and works in Amsterdam, where he studied at the Rijksakademie. He is represented by the Victoria Miro Gallery in London; the Marianne Boesky Gallery in New York; the Thomas Schulte Gallery in Berlin, and Ron Mandos Gallery in Amsterdam. His work has been exhibited extensively worldwide since 2003.
Bill Porter (England) grew up on the isolated, wind-swept coast of North Cornwall. Since graduating from the Royal College of Art in 2008, he now works as an animator/director in London and has screened at various animation festivals and galleries around the world.
Through its PUMAVision platform, PUMA is workings towards creating a better world for generations to come, and as a part of this platform, PUMA.Peace is working to inspire and educate individuals around the globe that peace is possible. Through the initiatives of PUMA.Peace, PUMA is providing real and practical expressions of this vision by strategically implementing long-term partnerships, creative initiatives and raising global awareness. For more information, please visit http://peace.puma.com.
The PUMA/adidas Annual Peace Day Games
In 2009 the two sportswear companies PUMA and adidas shook hands for the first time in six decades. As a sign of amicable cooperation, employees of both companies played football together on World Peace Day, 21 September. These events were the first joint activities of both companies since their founders Rudolf and Adi Dassler left their shared firm and established adidas and PUMA.
The companies PUMA and adidas were founded by the brothers Rudolf and Adi Dassler in the 1940s. Until they separated and went their own ways, they both owned a factory called “Gebrüder Dassler Sportschuhfabrik” where they together manufactured sports shoes—quite successfully as the world records of Jesse Owens proved. In recent decades PUMA and adidas have become leading brands worldwide. Both companies are still based in Herzogenaurach, Germany.
This year, for the third time, PUMA and adidas employees around the world will come together to celebrate peace through amicable games and raise funds for local charities of their choice.
At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in our vision—PUMAVision—would be safer, more peaceful, and more creative than the world we know today. The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest, Positive, and Creative in everything we do.
We believe that by staying true to our values, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day. PUMAVision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. Through the programs of PUMA.Safe (focusing on environmental and social issues), PUMA.Peace (supporting global peace) and PUMA.Creative (supporting artists and creative organizations), we are providing real and practical expressions of this vision. For more information, please visit http://vision.puma.com.
Shooting People is an online network of new independent filmmakers and creative’s founded in 1998 and now with over 37,000 dynamic members around the world. Founding patron was Mike Figgis and other patrons include Matthew Barney, Michael Winterbottom, Michael Nyman and Martha Fiennes. Independent filmmaking can be a tough business but it's also an exciting business right now. Shooting People’s members are doing great things; creating distinctive bold films that are breaking out, defying old paradigms to find new audiences, trying out fresh-fangled cameras and aesthetics, creating alternate models for funding and exploring different ideas to create sustainable careers. For more information, please visit peacestartswithme.