I really would have liked to have a boy and a girl be involved, a couple who had the urge to show things, who were kind of involved with the cinema, the sort of young people you might meet at small festivals. They'd be given a copy of the film on DVD, then be asked to train as skydivers. After that, places would be randomly chosen on a map of France, and they'd parachute down into those locations. They'd have to show the film wherever they landed. In a café, at a hotel... they'd manage. People would pay 3 or 4 euros to get in — no more than that. They might film this adventure, and sell it later on. Thanks to them, you get a sense of what it means to distribute a film. Afterwards, only you can make the decision, to find out whether or not it's able to be projected in regular theaters. But not before having investigated everything for a year or two. Because beforehand, you're just like me: you don't know what the film is, you don't know what might be interesting about it. You've gone a little outside the whole media space.
—Jean-Luc Godard (translated by Craig Keller)