Saw this article on Gossip blog GAWKER recently.
“Now every film eventually gets an overdone production full of extras, and Criterion is having a harder time carving out a niche in the marketplace for their pricey, tricked-out releases. We say that because the company is offering a 40 percent off sale (!) for three more days. Details, and whether the company can survive the economic downturn, after the jump.
It happens in every field. Innovation changes up a staid industry, and leads to wholesale changes. The company that spearheads the innovation benefits initially, but the real positive effect is on the consumer and a more efficient marketplace. And as a result, the original company can’t differentiate itself in the same way it did when it arrived on the scene.”
This guy is a fucking idiot/hack journalist. That sale was because they were switching to a bigger warehouse. The company is doing quite well, indicative of the fact that they are putting out more product than ever.
agreed, and several people asserted your very pint on the Gawker site. I just posted here as a topic of discussion. Criterion has never been about affordability, per se… its been about quality, and quality costs. As you may see in an earlier reply of mine in another forum, I rarelybuy non Criterion releases anymore unless its a great film, with a great package of extras (Criterion-like, perhaps).
I think you generally get what you pay for, the quality of the transfers and the packaging alone are so terrific. Other company’s like Kino or New Yorker put out movies with the same price but the transfers and packaging are shitty. Criterion is the premier, there is no denying that.