does anyone think the criterion collection is an overrated marketing ploy...

or is it usually the best possible option for many films. Thus, are they more concerned with making money, or do they truly care about the treatment and presentation of the films they present, regardless of the monetary compensation.

Both, they want to make money distributing quality films (and sometimes not so quality).

Sure there’s some marketing hype and the famous “Criterion treatment” sometimes ain’t all that and a bag of chips but overall I’m happy with Criterion.

Just think about giving “Sansho the Bailiff” the Facets treatment.

^^agree, it’s both. most companies wouldn’t even bother giving such lavish treatment to a good percentage of the films they release, so for that they deserve respect.

No, but some films on the Criterion label are overrated and certain people overrate a film just because it is on Criterion.