Then why I’m not laughing?
because it’s unintentional.
it’s an accidental joke.
also, in terms of advertising, aside from being an ‘appeal to authority’ in using Lynch’s & the actress’ name, it’s just poorly made propaganda (for a purse only relatively wealthy & strugglingly wealthy people are going to invest in anyway) its not a wise route to take the ‘fear’ campaign in the ‘buy this product’ arena, haha. Though i guess the name-game eclipses that with such an expensive product.
Im not suggesting Lynch considered marketing technique, as i’d gather he went into it thinking: ‘expensive bag’, ‘pretty woman’, conflict, story… regardless.
As an ad, it barely works.
As a short film, it doesn’t work.
In my opinion.
hello all,
I just saw this since it was linked to one of my favorite pages..OPEN CULTURE.org
http://www.openculture.com/2010/05/david_lynch_debuts_lady_blue_shanghai.html
Interesting, what “free” can mean depending on who is talking and who is listening.
What’s a free movie / ad when the bag costs $2000?
@Haus — you said “(for a purse only relatively wealthy & strugglingly wealthy people are going to invest in anyway)”The ad does work for these people you mention. That’s what they want to see, and Lynch delivered it. These people will go and buy the bag, don’t you think?
What do we get? a free movie and the behind the scenes part is thrown in for free as well
It was never made for us. IMHO, thank you.
Moderated
had he lived up to himself, the film would not have worked for his audience…. so no go, Lynch, I expected to see more Lynch.
Having said that I also have to admit that the subject (blue bag) was so repulsive that unless he had chosen to subvert it and satirize its existence, it could never please.
I throw the wrench in the pot, I think there is a misunderstanding here about commercial filmmaking and it’s qualities. And preoccupations. The cinephile audience (read: ARTSY) does not in general give a fuck about such commercial considerations, per say.
Commercials respond to a specific market, one that is focus tested and mass produced to orientate a brand awareness. One that Dior enlisted the likes to add a marquee value and sell itself. David did his job, and was given freedom to implement his vision, otherwise why hire him? and what’s the problem? that it was supposed to be Blue Velvet? pointing the barrel at when a filmmaker like David does a commercial is akin to bringing your own prejudice to an art form that covers every commercial spectrum. I enjoy an artsy film once in a while, but a commercial has very specific set of ideas that require a set of skills.
And I will say that most of you cinephile filmmakers here likely don’t take commercial considerations into your work, or have no desire to, because otherwise there wouldn’t be such contempt towards commercial films here.
If your intent is you make films that only appeal to you, your kind, that’s your intent. Go make art films.
Communication is the goal of any film, any story, failure to do so enlists you into the “artsy” corner, a ghetto hard to get out of. A ghetto that is hard to find work on.
Commercials rule, that’s all I will say.
Moderated
On a hunch I looked up “David Lynch Commercials” and came up with several interesting sites:
http://www.lynchnet.com/ads/
http://www.davidlynch.de/commercials.html
and
http://www.ldmproductions.fr/main/index.php?langue=en&rub=2
and this excerpt from: http://www.thecityofabsurdity.com/ads.html
Why is David Lynch directing commercials?
“The money’s good, and the added bonus is that I get to use and learn about the latest technology, tools that normally wouldn’t be available to me, and then I can use those tools in my feature work. I like doing them in Europe.” David Lynch
I did not know he made commercials. Don’t know what “tools” he is talking about above.
Then I went to his own site http://www.davidlynch.com/ — listened to the weather report although I did not need to since I live in LA.
And I loved the way organic coffee is treated in all its forms (ground, beans, decaf, caf, house and French roast versions) Don’t know that the coffee dispenser is his idea/creation, but I liked what it did.
David Lynch is a quintessential artist, pure and simple.
And like every great artist, it’s not about understanding his work nor enjoying it. It’s about appreciating it, grappling with it, whether you like the work or not.
He’s an absolute inspiration to me….
NE1
Guess I’ll be the first to call it what it is…
UNINTENTIONAL SELF-PARODY
i enjoy Lynch, but how can anyone take this seriously?
i could care less about the commercialism, in fact,
i applaud respected filmmakers not having the upturn nose.
this is just a bad short film, a pale imitation of the tone of his work.
i’m sorry to say: it’s a joke.