Sarmiento, don’t worry about LotR… Everyone on the Web knows that the best mubi evah is a triumvirate of Fight Club-Pulp Fiction-The Godfather.
I stand corrected.
I really liked “The Auteurs”. But… they must have had their reasons.
Mubi sounds like a Teddy Bear.
Change it back, pretty please.
Sounds like someone has a bad speech impediment and can’t properly pronounce “movie”. I liked the old name better, it did have that classier feel, now it just feels cheap.
Oh well, I’ll live.
But I am panicking! I hate it, it’s a horrible change. It sounds almost as stupid as the spanish social network Tuenti. What a bad idea…
Nice article Grey.
But I feel the name is not only racist (as saying non-English speakers pronounce movie without the “v”), but also a sell out. It is fine if you want to grow this site, but changing a name to something easy and accessible because you’re obsessed with getting millions of members seems like an cheap thing to do.
I liked the name before because it coincides with my views of filmmaking. I don’t want to go to Hollywood to make something I have no interest in just for an extra buck.
Not mellifluous, seems arbitrary, and at least auteur had a good definition. Now it just seems like some site with a cute name. what a disappointment.
Bring it back!,
There’s only one person in the world right now who I think would be happy with this change; a friend of mine. His name is Mubi, and his favorite movie is Ninja Assassin.
eeerrr. i used to post at another site once and they decided that they wanted to ‘expand’ etc, know what they did? got rid of the forum because it was ‘giving the wrong impression’. i’m wondering if everyone over 20 is now going to be demographically persuaded off….
as long as they still make decent films available to watch and the database doesn’t fill with tosh and the forum stays, and older, wiser people still like it here, it doesn’t matter…………eeeeeeeeeerrr
The article explains a bit, but it’s just disappointing to see the seriousness of this site gets sacrificed to attract a wider audience. If the trend continues The Auteurs/Mubi is certainly going to loose some of its loyal contributers and will transform into one of the countless lowbrow trash talk sites. While some people on here have been attempting for months to maintain a high standard of forum entries the site is working against them. The expected overflow of the site with “mubi” teens can be nothing but a continuous damage, and as soon as it will be as difficult as on imdb to have a serious film (not “mubi”) discussion then I’m definitely out.
mubi sounds sad.
Is it because you are adding more blockbusters and popular movies that you feel you can’t call yourself The Auteurs? You know, we don’t care if you are… you should keep the name xD The Auteurs has a nice ring.
I understand the reasons behind the change, but is “MUBI” really the best name you could come up with to replace “The Auteurs”? Seriously?
“The Auteurs” was classy, cool sounding and just fine. Yes, it was hard to spell (but not really) and had a snob quality to it. So what? “MUBI” goes too far in the opposite direction in my opinion. I much rather say I have an account on “The Auteurs” than on “MUBI”. “MUBI” sounds too much like some run-of-the-mill teen network site. “The Auteurs” used to reflect the site’s personality, style and design a lot better than “MUBI”, and even the old logo looked so much better.
And what the hell does “MUBI” mean, anyway? It’s not even a word.
So “The Auteurs” was deemed not marketable enough. Fine. But “MUBI” is a terrible name and it’s actually just as hard to pronounce as the old name.
If you can’t spell “Auteurs” you should just bookmark the darn site and it will pop up whenever you stupidly misspell it.
I wrote my post before reading the IndieWire article (or the rest of this topic) and what can I say? Reality is as absurd as fiction…??
Maybe The Auteurs has a contract with Disney for their next movie title and they are trying it out.
HELLO! Bring it back! I’m going hysterical over here.
haha, oh Jose, now THIS is how apocalypse sounds to me :P
As someone commented about Mubi sounding like a teddy bear, I actually think they should put a cute little teddy bear next to the new logo to draw in a ‘younger’ crowd.
It’s brilliant you guys!
I wonder how much the little shit from that marketing company in Tokyo got for coming up with Mubi. I shudder to think. Really though although its a stupid name change its not the apocalypse, the sky hasn’t fallen in.
Mmm… ok I read the article.
Quote from the article: "Having closed 90 distribution deals for 1200 films (Lars von Trier’s Dancer in the Dark has been showing on The Auteurs in 150 countries), Cakarel kept realizing that many people had no idea what the word “auteur”—a French word for author that has come to mean a film director with a signature style—actually means. It was not accessible. "
But anyone out there who does not know what an “Auteur” is, cannot be true film lover… And I thought the purpose of this site was to discuss films in a more knowledgeable manner, raise the bar a little in terms of film discussion.
I’d really find it sad to see a thread called “How awesome is the new Transformer Movie???” I’d just leave and sulk for a day or two.
Quite frankly, I’m rather offended IndieWire got the scoop BEFORE we did!
I agree entirely with Apu above.
‘Hey I know this cool site for cinephiles it’s called the auteurs you should check it out’
‘Oh right why the auteurs?’
’It’s the french for author, It was a term originally used by Francois Truffaut to describe truly visionary directors whose films consisted of distinct characteristics that defined their films and made them the ‘author’ of those films’
‘Sound interesting, i’ll definately take a look’
‘Hey I know this cool site for cinephiles it’s called Mubi you should check it out’
‘Oh right why Mubi?’
‘Ha, thats a good question and the answer is really gut wrenchingly funny. You see Mubi to people who can’t pronounce the letter ‘v’ sounds an awful lot like movie, isn’t that just funny. I mean it immediately makes it accessible to illiterate people the world over.’
’That’s just stupid, it doesn’t sound like a cool site at all’
Probably the only forum thread here that we, or at least most of us, stand united or pretty much have the same opinion on the topic….. Hah.
We’re seven pages into this thread. About 5 people have taken kind of a neutral “whatever” pose and EVERYBODY else hates the name change. I may have missed it, but I don’t see one member enthusiastically in favor of this.
So that’s what happens when you listen to marketing experts and focus groups over your own membership. It’s not the end of the world, but it is a mistake. One that can be easily undone if any decision makers are reading this thread.
@DIMITRIS, ok, I’ll admit that’s more suiting hahaha
MUBI, WHERE THE HELL ARE THE ADS!!! WHEREEEE!!!!!!!
Once again the ad agencies RUIN EVERYTHING
“The Auteurs” used to reflect the site’s personality, style and design a lot better than “MUBI”, and even the old logo looked so much better.
agree the new typeface doesn’t work with those seven dots anymore.
and agree that replacing The Auteurs was bad, but chosing MUBI was the real crime.
haha. i don;t care.
Well, the IndieWire article said the site is still cash flow negative, so I can’t blame them for wanting to make this site grow. I don’t know if this site will suffer barbarian invasions, but remember that Troll 2 and, worse, Top-Freakin’-Gun was submitted to the database while still being called The Auteurs
And, come on, it’s just a fucking name. Stop all the baby crying. It’s so burgeois!
>So that’s what happens when you listen to marketing experts and focus groups over your own membership.
but the article says we’re about 300,000 now, but they’re closing the deal in cannes which will bring it up to millions?
we aren’t the membership, we’re revenue-negative. they won’t give a toss what you think.