in my head i just hear “movie newbie” which is quite reassurring for new people joining the site. i think the people that came up with the name absolutely fulfilled their remit and deserved whatever they were paid. i just don’t like their remit.
i’m pretty sure this name change won’t change their negative cash flow. if they were smart they would have a donation button for people who want the name changed back to “the auteurs” hahaha…
i see that that they are amping up the advertisement presence on the site too…
Cinephiles United Film Club!
How about we change it to The BOX. Right?!? Am I right?!? Lemon curry?
Stephen Prokow: Are you kidding me? Sony is anything but unique. It is like Nintendo. Mubi sounds exactly like those, how is that unique? The Auteurs sounds sophisticated, relevant, exciting, formal, and unique in itself.
I think you misunderstood what I meant by ‘unique’. The word “Mubi” is obviously much more unique than the word “Auteurs” simply by the fact that it is not a word in any language and “Auteurs” is. Efe wanted a simple word that was not in any language, something that he could call his own. Simple as that.
Mutiny on the Mubi: Ryan, that article does not explain the betrayal of trust by not bringing us into the loop to at least do us the courtesy of discussing a potential name change. After all, we ALL built this site by participating…it beats around the eloquent bush skirting the issue of how he/they came up with the word…even his personal post does not make it clear. Is he himself ashamed of the name? If not, divulge.
Yes, I would’ve preferred that maybe they had a vote on several different names or something like that. But let’s be honest, would Efe really have gotten an unbiased opinion from everyone here? Probably not, mostly because many of us (including myself) have become attached to the name ‘The Auteurs’ simply because I’ve been coming to this site for over a year. To me, this seems like more of a business decision and let’s face it, most of the users here are known for being anti-commercial, anti-business, anti-anything of that nature (which is not a bad thing, it just is). If it came down to a vote, I’m sure many users here would try to pick the most obscure, hidden-meaning word possible. And that’s exactly the opposite of where they want to take this site.
I think the biggest way to tell whether this was a good decision or bad decision is to ask all of the new users who sign up in the next few months. After they get acquainted with Mubi.com for a year, ask them what they would think if the name were to be changed to ‘The Auteurs’. They would probably have the same uproar that many of you have here.
Cinema Unites Nations Together
The Auteurs sounds sophisticated, relevant, exciting, formal, and unique in itself.
Yes it does. A word that is not in any language has the potential to be interesting, but Mubi is a pretty bad idea. Efe, give up now and let’s forget the whole thing ever happened!
Re-spelling an earlier silly suggestion, I vote for Cinequanon. Bet no one else has it, and you’ve got a superdooper language that EXISTS even with no one speaking it!
Does sound a bit like an affronted duck, but you can’t have everything…
I joined because of the name THE AUTEURS. If I had seen MUBI, I would have been far less enthusiastic.
So my vote is THE AUTEURS.
The Auteurs :)
Why Mubi?! sounds like big lugee O_o
The owners of this site think they’re going to get more traffic with this stupid name, but the opposite will happen. The Auteurs has a perfect meaning, and was drawing in plenty of people regardless of culture.
Is there a linguist in the house? Tell us why this is a terrible “word” – we all know it is, but why?
In my (non-linguist) view, mubi does not sound pleasing to the ear, and it is awkward to say. It does not roll off the tongue. The M and B together have a nasal quality when spoken aloud. And I’m not just saying that because I have a head cold!
On the other hand, the puns are a lot of fun.
Mubi makes me think of the portmanteau word “moobie”, as in “man boobie”. Not an appealing association to make.
Filmbound was a blog and podcast I used to do, but you can use it if you pay me.
OK – couldn’t resist this one. Another possibility – Films Univsersal/Kino Unlimited. This will combine the desire to promotes good quality films everywhere and still acknowledge our debt to films of the past and in other languages – which the term Kino denotes. So, in short I am proposing we accept the new acronym FU/KU. I think that acronym should identify how we feel on this whole branding thing. Might work better than MUBI – I don’t know.
I will go into the corner now.
how bout Cinemotion ? we are always in motion to reach cinema paradise :P kinda catchy