Writing a post that tries (with appropriately pandering nods to the community while remaining vague): A
Coming up with MUBI as if it were even remotely relevant to this claim “We love the website we’ve built and the community its drawn and we want a name that means that, the online cinema paradise we’ve built and are continuing to improve with your help.”: D-
I understand the rationale in opting for a simpler term, but how was MUBI settled upon? What is, if any, its significance?
does MUBI mean anything? Very strange
“one wonders if Persona would the same acclaim if it was called The Fuzzy Bear”
Most likely the best comparison so far.
I agree that MUBI sounds like some vague corporate brand and that The Auteurs tells you exactly what you are getting into. I don’t think there is anything pretentious about the old name, but the new name reminds me of some product that would be sold at Target.
+ I agree with keenguy!
Kenji, we haven’t been allowed access to a meaning …eloquent on every other issue…. indeed strange
The real concern should be being mistaken for the regenerative consulting company…
As this article confirms, it’s a marketing decision about branding, aimed at growing the clientele into the millions.
i’m new with the site, still,
who are you kidding, anyway?
sticking to “Mubi” is so frustrating.
we already see what this means, regardless
of all the claiming that it’s just a name change.
you made almost every member
still no sweat…
(it’s worst than when last.fm
decided to make us pay $))
you will end up with more members
(who don’t really care about art-house cinema)
and you will lose all the members
that made theauteurs.com what it is.
I call you traitors, then
“but one that is also open to those for which “auteur” means nothing”
whereas MUBI does (mean something)?
1. Mubi sounds like movie crossed with boobie.
2. Mubi sounds like a corporate re-brand. It makes this site feel more like a video-on-demand site, like Hulu crossed with Netflix, than a place for intelligent discussion and exploration.
Eerily, I suspect this is what TheAuteurs is trying to do.
With a name like that, this site could quickly attract the imdb sort. The Auteurs sounded cool, professional, clean and smart, but MUBI sounds like you just randomly selected 4 letters with very little thought. Not to mention the fact that the name now has absolutely nothing to do with film.
The name change is dreadful, for all the eloquent reasons listed here. How much did you pay the consultants who came up with this? A dollar was too much.
couldn’t agree more. Opened my browser to find the auteurs tab mysteriously taken over. Googled MUBI thinking The Auteurs had been somehow usurped by some marketing company using the award winning site as a promotional tool for movie paraphenalia, I found the answer on about the second page of google links.
The Auteurs has sold out to the marketing men, from now on it will be more about selling product. The more users MUBI can attract the more product can be sold. This is just a blatant marketing takeover, and yes, you can bet your bottom dollar that MUBI will be bought by Apple, Google, Microsoft or another mega international corporation and further diluted as a marketing tool for “movie” product. A sad day for all who have invested their time and energy in something we all thought was worthwhile.
How long before users of the forums will be strictly vetted/ edited for their use of language (watch it Dimitris) or their dissing of major blockbusters as they are released, or forums are undermined by the marketeers disgracefully promoting their product in advance of its release.
A sad day for sure.
While I can appreciate the reasons to change the name, I’m not fond of the choice ‘MUBI’. Unless it’s actually an acronym, it doesn’t mean anything.
ABEL couldn’t have put it better. This is probably what MUBI will end up becoming. It’s the way of the world, the bucks rule all the time.
How frustrating for us all.
I went to go and type the new name in the address bar and I had already forgot what it was. I put mubu then mobi then got it right. facebook, hotmail, the auteurs, these are memorable. they have concepts, meanings. badu, pibo, mubi, these are not. I even had to check again what it was when I was typing that sentence.
I wish Efe had asked the community for suggestions. Maybe “TheAuteurs” is not an inviting name but I am sure we could have come up with something that is more ‘accessible’ which does not sound silly…
I like how this thread reveals all the pompous people who are incapable of lightening up when it comes to the topic of movies. Such bores.
Mubi is a booby. Why not Booby? that might attract more people still, and not just admirers of pink footed boobies, a lot of suckers too. Or Bubi for people who can’t cope with more than 4 letters
Now quite a few forum thread and list titles will have to be changed to make sense to newcomers
but what does someone that cannot type “auteurs” has to do with a site like this?
“mubi – movies for dumbs”. it could be the new slogan, because when you say it really slow mmuuuubbbbiiiiii, it sounds great!… disaster. It’s done, they pay tons of money to the marketing creatives so they can come out with this. Let’s all say together: Great!!! But the auteurs was also a little snobbish name, so, no problem, I think. Let it come :)
See, it’s already happening ; )