Why did we change our name to MUBI?

Bravo Kenji, bravo.

It also looks weird when you get an email saying “so and so is now following you on MUBI.”

Wow. This just came across on the AP wire. I just copied and pasted this segment -

“theauteurs.com was deemed too difficult for non-English and non-French speakers to handle, but because of the great backlash by its existing membership, the name will be changing again. A statement released by the would-be mubi.com has announced the change to an acronym, using the primary letters of the words Database Outline Of Films – User Services. The name will permanently change to doofus.com any day now.”

Incredible news, guys! Now we don’t have to be part of mubi anymore!

LOL

I’m amazed that it took this name change to bring Max Slobodin back. If he’s not gone again, he should post more.

Yes, did anyone else notice that a lot of the anti-Mubi users don’t post much? It seemed odd…

@kai white: at least doofus has a meaning, and also it’s an acronym..seriously KAi, LOL!

Yeah. I have been away. This semester has kicked my ass, and zapped most of my message board time.

I plan to be on more after the semester ends next week.

Back on subject: Mubi is still horrendous.

Curioser and curioser- now we’re gonna be doofus. Sounds like a dog with floppy ears. I’m starting to think we’re the suckers in some Bunuelian wind-up experiment, or have been transported to a Carrollian wonderland.

What strange times we’re living in- here in the UK we have TweedleCon and TweedleDem not only in govt bed together but there are orgasmic moans from under the covers; with the look of love our new noble leaders were giving each other (was it yesterday?) in the garden of paradise, i could have sworn they were about to snog..

and now Mubi-Doofus.

oh my side hurts

Blue, certainly you are not implying The Auteurs ran out of ideas and could resort only to cheap stunts in order to unequivocally become a “grower” … now are you? ….sorry, my nature is not one of a Debbie Downer and I don’t get along with cynicism but this for me was a simple example of betrayal of trust – not allowing us to participate and engage the issue is also a gross display of disrespect (the ‘team’ could have handled our inquiries and suggestions just fine) Many here have volunteered hours upon hours, contributing to the construction of the site..from film and crew member submissions to the data base, to uploading hrs of rare film while organizing the behemoth World Cup events, contributing valuable articles, film recommendations and subsequent discussion and debate, sharing filmmaking secrets and shorts for the Garage and producing a virtual library of informative LISTS attached to even more valuable narratives in many cases, (and in some cases created out of sheer lunacy and fun – you know who you are). To my mind, little or no effort was put forth to genuinely acknowledge the true foot soldiers of the site :P

So can I use “Theauteurs” for my own website?

Maybe I can build a website that lets the user reply to any post or on any page of a thread, rather than having to click and scroll to the bottom of the last page of a thread.

And perhaps, my website will let you jump to any page in the thread from the beginning without having to first enter the thread.

I fart in Mubi’s general direction.

Seriously, I just don’t like it.

I am sure that they want to make money off of the site, and perhaps make it more attractive, but I don’t see how “Mubi” does that. I don’t think that it is a real word. I don’t know if it is supposed to be a playful re-working of ‘movie’ or if it is some kind of african word, or an acronym.

There has to be something better than MUBI. At least call it MUVI.com, or was that taken?

I could deal with MUVI

I feel softer for having uttered the word, mubi

Mubi. Mubi. No matter how many times I say it, it feels like tripping over a doorframe. Oh well. I suppose I did need incentive to escape this Euro-centric insistence on English usage…

Though this really makes me laugh. If you want to mourn the old name… http://mubi.com/so-sad/

BALLS TO THE INTERNETS.

Perhaps this stupid name change will be like the launch of “New Coca Cola” several years ago and the power-that-be will reconsider and change the formula back to the original, classic name: theauteurs,com.

As to “It’s a business,… they need to find ways to make money,” how does MUBI help anyone make money if many long-time users of the site drop away or go elsewhere, and no new members will join because no one will ever think that MUBI has anything to do with cinema?

If Eke reads these posts, maybe he’ll reconsider. I notice that he hasn’t replied to the many people who have requested/demanded an explanation.

Yes, populism the dissease of our time.

“They want to have us dead or living in their lies”
(Sean Penn in THE THIN RED LINE by Terrence Malick who is an auteur and not a mubi.)

Can’t resist…

hey lav diaz! or is it lab diaz? want to do an interboo for mubi.com? in 3D?

thought not.

though the idea of a bresson mubi makes me LOL

or come up with another name !

mubi does not stand for anything, it doesnt appeal to the user. Im watching “Solaris” on mubi – how does it sound ? im not trying to be snobbish,but its just not serious – what kind of a cinema hall (and this IS an online theatre) would call oneself – nubi, tubi, lulu or whatever

shouldnt it mean something to community members, shouldnt it appeal to them,shouldnt it show a respect to the cinematographic content ? shouldnt it transfer a spirit of the community ?

why a funky name like tweeter or google ? i think a naming company got it all very-very wrong

and auteurs is not snobbish – its already a brand, its not exclusing anyone – everyone is an auteur (author) since one is creator – the meaning of this word would be formed be a content. we create meanings but pointing at the things – not creating things after a name.

and well, if auteur didnt mean anything for some people – the new name wouldnt mean anything for anyone

oh and are u MOCKING foreign people who are not pronouncing movie correctly – like ME ? !

“It’s a business,… they need to find ways to make money"

Then by all means surrender to the cartoonish. Mubi.

@Miasma thanks its hilarious – almost made my tear drop ,(

Recently I added a thread under the title ‘AMAZON ADVERTISING ON CRITERION’

My comments were based on the assumption that ‘the auteurs’ was, in essence, owned by Criterion. That proprietor association probably exists in many folks’ minds.

A name change will help dispel this misconception and thus MUBI can sell advertising to Amazon or anyone else without appearing to be in conflict of interest. Perhaps there’s an Internet layout change in store for Criterion as well.

Or maybe this is just a bad guess, like others. Remember the one-armed accountant.

……………………………………………………………………………………………………………………………………………………….

4 days ago

At the top of this page, there is an advertisement for Amazon.com (05/10/10).

It struck me that this presents a conflict of interest for Criterion, as I expect Criterion’s pricing to Amazon will be less than its pricing to you and me. As well, last year a couple of websites sold new Criterion DVDs online at half price. No question that Criterion was filling the demand for these distributors. Don’t know if this was an annual occurrence.

Other interesting events: Criterion lost the rights to a number of quality films, and other on-line distributors charge more for blu-rays while Criterion charges the same for both blu-ray and regular DVD, thus reducing their profit margin on blu-rays.

I’m wondering if Criterion is planning on distributing it’s product to other vendors only and not the general public any more, or if there are plans for another company to buy out Criterion and incorporate it into their own business.

Well, a lot of these comment sare funny and interesting, I must say — Kenji’s among them. Trouble is, I have now wasted a lot of time on them. (And it didn’t change MUBI back to The Auteurs. ) Yet I am impressed that so many people have so much time on their hands. If one writes these days, it is getting harder to find enough time to do all the reading necessary.

at least it’s not a pun or something like X-treme MovieZ. As long as we keep acting snobbish and abrasive we should be able to keep those pesky kids away.

@Jon Kennard: “As long as we keep acting snobbish and abrasive we should be able to keep those pesky kids away.”

LOL… Thanks for the first laugh of my day. =) !!!

y’all ready for this?

I LIKE TA MUBI MUBI, I LIKE TA MUBI MUBI, I LIKE TA MUBI MUBI, YA LIKE TA MUBI

@Kai White and @Kenji – LOL, you’re posts are great -thanks for the laughs.

This site will always be theauteurs whether it officially remains MUBI or DOOFUS. The great thing about this site is that there is a great group of people who use it regardless of such stupid marketing blunders.

Is Mubi to movie, like fiddy is to fifty?

Lets drink a bottle of whisky and lets see if we find a better name than Mubi.
Why not Altzheimer cinephiles or something like that.

oh im so excited ^ ▽ ^ ! lets all support a new name and change our usernames ! be first to take the most cubi names and collect all your mubi friends in a big mubi famili ! =^ ^=