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Why do I keep seeing photos and footage ulterior to watching the film itself that feature a soap bar saying fight club on it, something that is nowhere to be found in the actual film

NYC2010

over 2 years ago

For example, the main photo on this site for fight club has a picture of Brad holding a bar of soap with fight club engraved on it. These photos are purportedly meant to be from the films themselves, but I suppose not in this case. What’s the deal?

Berjuan

over 2 years ago

Inside joke I guess… :/

House of Leaves

-moderator-
over 2 years ago

Hello, New Yorker/Queens2010. Bad disguise.

Berjuan

over 2 years ago

Yeah! you can change zip codes but you can’t hide!!!

THIS IS THE AUTEURS BIIIIACH!!!

NYC2010

over 2 years ago

what are you even talking about

NYC2010

over 2 years ago

Who the heck is New York/Queens 2010 anyway

like2sl​eep

over 2 years ago

those soap bars were from deleted scenes

NYC2010

over 2 years ago

Okay, thank you, are they featured on any of the special edition DVD

like2sl​eep

over 2 years ago

no they were melted in a trash can in the alley outside fight club

House of Leaves

-moderator-
over 2 years ago

Sleep: You do not talk about fight club.

Cal Engime

over 2 years ago

The advertising firm Wieden+Kennedy proposed the pink bar of soap as the film’s main marketing image. Fox executives received it as a bad joke.

Here are some more memorable campaigns created by W+K:

http://www.youtube.com/watch?v=_ve4M4UsJQo
http://www.youtube.com/watch?v=ROEfC5-OA4w
http://www.youtube.com/watch?v=iMXhtFik-vI (As well as the “Just Do It” slogan)

like2sl​eep

over 2 years ago

rule number 2 i forgot

Cal Engime

over 2 years ago

But the first rule of Friend Club is: tell all your friends about Friend Club!

House of Leaves

-moderator-
over 2 years ago

The second rule is everyone wears the same t-shirt.

Ben Simingt​on

over 2 years ago

The one about being able to drink your own urine is my favorite.
The soap bar makes total sense in the context of their soap production, pink or otherwise…not sure what the problem is.

lucyint​hesky

almost 2 years ago

There was soap making in the movie (maybe not as detailed as in the book). But I do see the connection. So ya not sure what the problem is either.