eCinema Networks Inc. (“eCinema” or “Company”) is an entertainment solutions and service company that provides digital systems for the network distribution and display of a broad range of regional and national advertising, independent movies and alternative entertainment content. The Company will initially target smaller, independently-owned theaters with affordable digital systems that provide film-quality display and early participation in the digital business transformation.
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Ecinema Mark Jones
26Feb10
Given the industry dynamics, eCinema Networks has identified several opportunities in the ongoing digital transformation of the entertainment imaging market. A key market that is not participating in the benefits of the digital transformation is the smaller, independently-owned theaters that are not part of the large multi-chains. This is true for feature films, trailers and advertising. These theaters are also not participating in the growing market of alternative content e.g., training, product launch promotions, live events and specialized productions such as Saturday morning family programming. eCinema Networks digital solutions will bring all of these new revenue opportunities to their theater partners. In addition, independent films, which are increasingly produced digitally, represent a growing market for audiences worldwide. The low cost of digital packaging, distribution and redistribution of these films brings a new flexibility, marketing model and cost structure to these independently-owned theaters.
