I am not surprised it was thought up by a Japanese marketing firm. The new name is the typical cutesy-wootsie gibberish that the powerful Japanese anime and marketing people think is the height of chic. Grown people in Japan (an many American pre-teen girls) just L O V E baby talk. It is every where there.
I understand the sentiment behind a name change that will appeal to an international film community but I think Mubi is just to infantile for a serious community of film aficionados. The word FILM is more serious and is correct in most languages, it even is spelled almost the same everywhere. Film.com is taken, but something along that line would have had the right feel.
Your Top 5 must see movies! almost 3 years ago
The Life and Death of Colonel Blimp
A Matter Of Life and Death (Stairway to Heaven)
I know Where I’m Going
The Red Shoes
Young Frankenstein
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Last movie you saw and rate it almost 3 years ago
A Matter of Life and Death: 10/10
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Why did we change our name to MUBI? almost 2 years ago
I am not surprised it was thought up by a Japanese marketing firm. The new name is the typical cutesy-wootsie gibberish that the powerful Japanese anime and marketing people think is the height of chic. Grown people in Japan (an many American pre-teen girls) just L O V E baby talk. It is every where there.
I understand the sentiment behind a name change that will appeal to an international film community but I think Mubi is just to infantile for a serious community of film aficionados. The word FILM is more serious and is correct in most languages, it even is spelled almost the same everywhere. Film.com is taken, but something along that line would have had the right feel.
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