Geoff McFetridge’s art is everywhere—on your Apple watch, in countless galleries, and in title designs for films by Sofia Coppola. Unprecedented access into Geoff’s multifaceted world reveals his obsessive quest to balance family with a creative life, and a man guided by intention and authenticity.

Featuring interviews with its subject’s most famous collaborators—Spike Jonze, Sofia Coppola—this absorbing documentary largely lets the self-aware artist recount his own unusual journey. Embracing a mindful work ethic, he stands in inspiring contrast to the toxic model of the tortured artist.