“I keep saying it, I said it all through the shoot, and I stand by it. What you can imagine is scarier than you can see, so if you can try to tap into that, you can tap into why ghost stories are successful. I’m not saying anything new, as this goes back to movies like Jaws and to Alien. The less you can see the better and it takes a degree of persistence to achieve that. Executives always say that more is more, but that’s bullshit. Less is more.”