Nowadays supermarkets are built on the sites of cinemas or churches. It is a normal development because the consumerism is the twentieth century religion : supermarkets are the future’s cathedrals.

With consumerism elevated to quasi-religious status, Luc Moullet forges a link between supermarkets and churches in this whimsically philosophical documentary. Accompanied by the filmmaker’s own inimitable commentary, Toujours Plus satirically examines these modern shrines to abundance and excess.