Actually scary, grimmer, gorier. Even if it started with a relatively narrow spectrum, they brought out plenty of diversity and effective storytelling methods (found footage, nods to Asian horror, the shows within the show), with interesting dives into modern society and technology. Very complete. This may be as good as Asylum, the season I thought to be their prime.
Even though the show continues unable to distance itself from the guilty pleasure category where it has fallen in the last few years, I think "Roanoke" has been the best season since "Asylum". It had a wit and dark humour about it, making fun of the medium where the real show itself exists. The second half of the season - Return to Roanoke and the finale - was less focused and effective, but all in all, an OK season.