The only good this did me is making me ask myself whether anything that has a financial metrics of success can be defined as art, however creative it shows itself to be. I cannot answer this question however, and I do not really know why whatever I see as art intrinsically defies any kind of mass-measured success, and this film does not help. That said, I did not like the guys and see no art and no value in this.
Charismatic "ad guru" Mr. Goodby pontificates that Advertising is "Art Serving Capitalism". Advertising is definitely serving Capitalism but it is certainly not Art. Nice try, Goodby. The greatest bit of Pray's doc is the explanation behind the origins of the Nike's "Just Do it" slogan: it was coined by a murderer. It makes perfect sense: after all, advertising is the ultimate weapon of mass destruction/distraction.