Meet Burt Shavitz. Ultimate outdoorsman without need of amenities or wealth? Taken advantage of dupe who could have been a millionaire? Patsy shrill for a corporation? Complicit hypocrite out to make a buck? Unfortunately Shapiro's documentary doesn't answer the question and gives us a mostly whitewash of the history of 'Burt's Bees' and Mr. Shavitz's continued involvement. The honey smells a little rancid to me.