An interesting concept, but never quite achieving anything. A girl with an unstable family life and mental health problems decides to sell her virginity on ebay, and documents her experience on camera. It always feels like there's a moral message to learn, but there isn't other than, 'don't sell your virginity on ebay if you have mental health problems. The second half felt arbitrary and out of style with the first.
first half is cleanly edited with an authentic performance from Chelsea Logan, second half is too self conscious with too much flashy editing, which whilst on its own could just be stylised, but feels false in parallel with such a pared down beginning.
At times obvious, self-conscious and unconvincing, at others authentically disturbing and effectively uncomfortable, with a main character who proves herself to be simultaneously irritating and sympathetic. Though some of the writing, acting and structure grates somewhat, this film is intriguing nonetheless and certainly worth the watch.
The second hotel scene was one of the most excruciating things I've ever watched. In a sense it is a shame that the character of Chelsea was made 16 (and thus underage) rather than 18 because if the sex shown had been legal, the film would be an effective argument for making affirmative consent laws as they have in California mandatory across the U.S.
As for the film, compelling but chilly. Well-acted though.
Like Michael Haneke, Antonio Campos has a fascination for the dark and pathological influence of social media. "Buy It Now" is a convincing simulation of a young girl's degrading experience via a seductive and corrupting online culture.
However the film has serious problems with its formal realisation and its structure and this is best viewed as a promising experiment by a director yet to produce his best work.