It's just a series of obvious jump scares, bland characters, and an ending you see coming miles away. Also there was no justification for the main girl being cursed, it was a very petty one. Plus being PG-13 doesn't help, this is by the director of Evil Dead, I'm expecting over the top gore. And even when there is gore, it's shitty CGI.
Had no idea what this movie was about beforehand. I actually enjoyed it, it is fast paced for this type of horror movie, which made it more enjoyable for me. no long boring backstory. I just realized this is categorized as horror and comedy and I actually laughed a few times out loud as well, especially at the end. At least she wore the new blue coat though ;)
Though it is always delightful to see one of these movies where Mr. Raimi gets to do silly hyper-stylized cartoon horror tropes and malevolent slapstick, and Alison Lohman sure pleases as the wholesome (farm)gril next door, Drag Me To Hell will always primarily stand for me as where I first took notice of the beguiling Bojana Novakovic, in her small role as a gypsy granddaughter. I looooooove her. I love gypsies.