I ended up watching this in my design class and I knew Helvetica is a very popular font, but it never occurred to me just HOW popular until I saw all those shots with streets covered in Helvetica. And it's not only about the font in itself, really. It's about the importance of fonts, the power of typography. I felt like an ignorant student after watching it, for never actually realizing how essential typography is.
This whole movie should have been 30 minutes long, not 80. We get it, Helvetica is fucking everywhere. I looooved everything Paula Scher, Stefan Sagmeister, and David Carson said...those three interviews were the best part of the film, hands down. They said exactly what I think about Helvetica.
This journey into unraveling the history and contemporary life of a font makes for a brilliant exploration of the tenuous, often dialectical and highly interdependent relationship between materiality and aesthetics, commodities and underlying structures of meaning...that something so ubiquitous could have such a rich historical texture and cultural weave is a revelation made available by Hustwit.