A small town in upstate New York is populated by people who wallow in unrealistic expectations. There, fame, delusion, earnestness, and recklessness meet, shake hands, and disrupt the lives around them.
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Maybe I'm too easy but I thought this was an awesome darkly humorous movie about the obsession with the internet as a tool for our society to actualize its love of the superficial, the trendy and the popular without ever questioning whether there is any merit or depth to any of it.
Paraphrasing: "Based on a true story that hasn't happened yet." The funny thing about that claim at the start of the movie is that I completely believe it. The characters are so disillusioned to what fame is that I can envision all of this playing out in a real-world setting.
I appreciate the attempt to lampoon our obsession with "going viral," but the story was sloppy and Louis CK's character felt underdeveloped. Ultimately, the film has very few funny moments and gets boring quickly.