Clever satire of consumer culture manipulation trapped within an 'Archies comics' adaptation. Fun girl power undertones featuring game performances from three leads (Cook never better). Supporting turns from Alan Cumming and the amazing Parker Posey elevate the material. Libatique's cinematography quite striking here as is the song soundtrack written for the film. Ten years plus on message still apt.
The greatest social commentary of advertising, media, and culture of our current time -- the portrayal of art as the vehicle for further material consumption opposes the idea of art as being 'real' and 'true;' yet the concluding scenes of the film suggest that these opposing ideas can coexist tenuously, with commercialization threatening the 'trueness' of all art.