Straight shooting Lemonade Joe cleans up Stetson City, in this musical parody of early Westerns, after shooting the pants off villain Old Pistol. Joe’s endorsement of Kolaloka (Crazy Cola) lemonade as the refresher that assures deadly aim, convinces the Arizona sin-town to abstain from alcohol.
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It plays like a student film that went on too long with no eye as to what might be too boring or not funny enough -- with energy to burn, but wasted on a tired and toothless critique of the excesses of capitalist advertising. A jump-cut gun battle and a fast-motion fistfight involving a dummy are mildly diverting, but overall I'd rather watch a mediocre, earnest western or a Super Bowl commercial.