Iowan farmers the Frake family head for the Iowa State Fair. The parents are focused on winning the competitions for livestock and cooking. However, their restless daughter Margy and her brother Wayne meet attractive new love interests.
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There's a sourness in tone here which leaves the characters seeming more than a little shallow in the end, save for Ann-Margaret's Emily. Everyone is playing their roles straight, so the suggestion is the festivities are for show, not really believed in even as a kind of nostalgic ideal as might be said of the 45 version. .That's the 60's for ya; so bitter over lost ideals even celebrating a prize pig is suspect.