In a small Australian town no one drinks a drop of Coke, and instead consume a local soft drink created by old-time soda baron, T. George McDowell. Enter Eric Roberts, a young marketing gun from the US who makes it his mission to plug this black hole in Coke’s quest for global domination.
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This being neither artfilm fish nor commercial fowl, going in with set expectations (auteurist: oh why is Makavejev not cutting "radically"?, genre: why is the pace so screwy, alternating between love and commerce so wildly, interested it seems in neither?), will be sure to disappoint. On the other hand if one takes the film for what it is, a quirky celebration of untidiness in untidy form, (CONTD. below)
Analogy: Eric Roberts is to The Coca-Cola Kid as Mickey Rourke is to Rumble Fish. What a beautiful, young kid destroyed by the thing he was best at. A charming, soufflé of a film, to quote Terry Gilliam.
Having just revisited The Coca-Cola Kid after a great many years, I was certainly expecting the gleefully subversive engagement w/ corporate imperialism, but had no recollection whatsoever of everything Matthew McConaughey ever having done being presaged here by Eric Roberts. How did this script and Makavejev come together? Magik w/ a k is the only explanation. The closing title cards are a jaw-dropper. A classic.
fascinating, crazy tone, falls apart pretty fast. if you're feeling like "batshit crazy" in terms of clashing performance tones, this is the right thing to flip on ~~ eric roberts might have been a one-of-a-kind american anomaly/phenomenon
Okay pop culture, you have dropped the ball. WHY WAS I NOT TOLD ABOUT THIS? Loved it, Eric Roberts is amazing and should have been a thousand times as popular as his sis. Too bad it took me this log to find about this gem. Glad I got to see it on the big screen for the firs time though.
Yay! Because this 80s romcom is by Dusan Makavejev, the women are lusty and liberated, and the men must learn to divest their libido from business and power, which also means getting a little bit gay. It works out better for the lovers here than in "WR," which only means that capitalism has more developed pleasure centers than communism. Bataille would have loved the potlatch theme. Very Pragmatic Left, actually.