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POM Wonderful Presents: The Greatest Movie Ever Sold

Morgan Spurlock United States, 2011

Brandon Isaacson's rating of the film The Greatest Movie Ever Sold

This film is an intriguing piece on product placement. Morgan approaches his topic in a careful, thorough and surprisingly humble manner. By not imposing his viewpoints, Spurlock just presents the process by which branding, and specifically product placement, is incorporated into mass media. See the rest of my take here: