Austrian designer Stefan Sagmeister is doing well. But in the back of his mind he suspects there must be something more. He decides to turn himself into a design project. Can he redesign his personality to become a better person?
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I’m very familiar with Stefan Sagmeister's work. His work is wonderful, but I’ve now seen so much of it, and it's so sensationalist and ego-centric, that I was expecting to be annoyed by this movie. Even the movie trailer annoyed me a bit. But I found the film delightful and personally interesting! It’s more of a movie about dating (like a Woody Allen film) than a movie about graphic design.