What is not to like when one sees LEGO? This is also such an original movie (compared to the lackluster Lego shorts and series) and is sometimes so fast paced and wacko that one forget completely that it is all a new attempt to sell even more toys for kids and adults. Still it is filled with so much retro LEGO from the eighties it is hard not to be charmed by it's nostalgic value and the characters.
This expertly and cleverly done movie takes the role of a satire of contemporary society, while being a blast to watch for everyone. It uses the LEGO™ theme not only as a setting, but also as the whole basis of the entire movie, as it should do. Sure its not as subtle or brutally real as other movies and neither should it be. This is an experience everyone will enjoy. Also everything is awesome.
On paper this could have easily been a product placement for Lego in movie form and it sort of is, but it's done with so much heart and fun that I don't care. Only problem is that Superman was stopped far too easily given his skillset, but even then, it's still an absolute blast and was robbed at the Oscars.
With the Lego franchise they could have made your average generic animated film and cashed in on the product references. And yet with clever writing, imagination and care put into it they made a film that's so out there it becomes damn enjoyable and actually funny. The plot is nothing spectacular but the execution is what's important here and they managed to pull it off with some memorable characters and moments.
You don't have to be the bad guy. You are the most talented, most interesting, and most extraordinary person in the universe. And you are capable of amazing things. Because you are the Special. And so am I. And so is everyone. The prophecy is made up, but it's also true. It's about all of us. Right now, it's about you. And you... still... can change everything.
The idea of a lego film sounded horrendous but Lord and Miller made a self aware, subversive treat. The concept at the heart of the film - of imaginative play vs following instructions - is a clever way of relating the viewer's own experience with the best toys ever made. There are endless gags and a very high rate, while repeat viewings reveal the attention to detail. Modern classic.
Miller, Lord and co. know a film set to Legos will never be as good as what we come up with as kids - playing with Legos. So to stay ingenuous, they embrace the Anything Goes aesthetic, while going a step further to ask why we need the film in the first place. Answer: On your 1.3 hr commute to work today, sing Everything is Awesome on repeat. The truth will hit you harder than a credit card bill from the Lego Store.