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3.5
11 Ratings

Transformers: The Premake

Directed by Kevin B. Lee
United States, 2014
Documentary, Short

Synopsis

355 YouTube videos are transformed into a critical investigation of the global big budget film industry, amateur video making, and the political economy of images.

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Transformers: The Premake Directed by Kevin B. Lee
Lee ingeniously traces across his own hard drive and web browser the manifold records of the production of Michael Bay’s Transformers: Age of Extinction by fans and audience members, knitting them into an argument for how Hollywood not only ties the world together (Chicago, China, Hong Kong, Detroit) but falsely empowers its fans, embroiling them knowingly and unknowing into the assembly line of marketing, promotion and consumption.
February 09, 2015
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Global flows of anticipation-production, pictorialized breathlessly. Kevin’s outdone himself. Not just a terrific and interesting film, but something which helps us navigate other films, other types of films. A crucial document.
December 31, 2014
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Lee emerges as a 21st century video backpacker, but in place of a wall of TVs there’s a wall of Quicktime videos, Wikipedia articles, and YouTube comments bombarding the viewer, forming associative links and hypotheses. Instead of his own voice Lee speaks through the Internet, allowing Google searches and essay excerpts to piece together his narrative, and like the denizens of SLACKER-era Austin, the narrative can be at once penetrating and paranoid.
June 20, 2014
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