“Mook: A term coined by Douglas Rushkoff in an episode of PBS’s “Frontline” entitled “The Merchants of Cool.” Mooks are archetypal young males(teens-early 20s) who act like moronic boneheads. They are self centered simpletons who live a drunken frat-boy lifestyle(or are frat-boys).
Midriff: Midriff is a term coined by Douglass Rushkoff of PBS’s “Frontline” on an episode entitled “Merchants of Cool.” Midriffs are young girls and women(teens-early 20s) whos behavior is a curious mixture of “innocent” and “slutty.” Midriff culture is fairly standardized and quite conformist. Their behaviour seems centered around sexuality, narcissism, and complete lack of brains."Read less