From 1922 to 1934, the Western Association of Motion Picture Advertisers (WAMPAS) each year chose thirteen unknown movie hopefuls as WAMPAS Baby Stars, the most promising newcomers. Much media attention was provided, and some of those chosen did have exceptional careers in film. Others are unknown today to even the most avid fans. Some of the fortunates were Colleeen Moore, Bessie Love, Eleanor Boardman, Evelyn Brent, Clara Bow, Mary Astor, Mary Brian, Dolores Costello, Joan Crawford, Marceline Day, Dolores Del Rio, Janet Gaynor, Fay Wray, Jean Arthur, Joan Blondell, Loretta Young, Frances Dee, Ginger Rogers, and Gloria Stuart. Eventually, studio pressure ended the annual promotional tradition. They objected to publicity being given to some people whom they may not have had under contract. Too bad. Audiences loved it as harmless fun.