For a better experience on MUBI, update your browser.
Photo of Howard Zieff

Howard Zieff

Director

On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: “We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces,… Read more
On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: “We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, expressive faces.” Read less